WWE strengthens global influence by acquiring Mexican lucha libre promotion AAA in partnership with Fillip
Summary
– WWE announces acquisition of AAA during WrestleMania 41 weekend
– The deal includes a partnership with Mexican entertainment group Fillip
– AAA talent set to appear at NXT Worlds Collide on June 7
WWE has officially acquired the iconic Mexican wrestling promotion AAA, marking one of the company’s most significant international moves. Michael Cole announced the WrestleMania Countdown show, confirming the deal with Mexico-based sports and entertainment firm Fillip.
Present for the announcement were Triple H, AAA General Manager Dorian Peña, and executives from Fillip. Peña called the acquisition the start of a new chapter for lucha libre, honoring his family’s three-decade stewardship of AAA. “To finally be working with WWE—we told our luchadores that we are proud. Very proud,” Peña said.
The acquisition arrives just weeks before the June 7 NXT Worlds Collide event at the Kia Forum in Los Angeles, where talent from AAA is set to compete. WWE’s collaboration with global promotions continues to grow, with previous partnerships including Japan’s NOAH, Marigold, and various indie promotions.
This move reinforces WWE’s commitment to expanding its global footprint while embracing the heritage and legacy of lucha libre.
Together with this high-profile acquisition, WWE’s history with global brands like PROGRESS and TNA, signals a deeper investment in unifying styles and creating crossover opportunities for performers worldwide.
WWE now holds a major piece of lucha libre’s future—and its past.
BREAKING NEWS: WWE has officially acquired AAA!#WrestleMania pic.twitter.com/zPQRXaGZwu
— WWE (@WWE) April 19, 2025
