A Shift in the Trading Card Landscape as WWE Seeks New Horizons

In a significant move, WWE has reportedly terminated its trading card deal with Panini, citing a breach of contract. According to sports business reporter, Darren Rovell, the termination comes despite Panini having over two years left on their agreement. This development has raised eyebrows in the wrestling community, especially considering the deal’s recent initiation in the first quarter of 2022.

WWE’s decision is not without repercussions. The company claims that Panini, which continues to sell products, is now in violation of their agreement. As a result, WWE is poised to seek an injunction against the trading card company. In a twist, Fanatics, a WWE merchandise partner, is expected to take over the trading card deal immediately, even though their official partnership was slated to begin in 2026.