WWE SmackDown’s Mixed Bag: Audience Growth with a Demo Decline

Summary

– WWE SmackDown’s latest episode shows a slight overall viewership increase, reaching 2.408 million viewers.
– Despite the rise in viewers, the 18-49 demographic rating falls by 31%, scoring a 0.62 rating.
– Year-over-year, SmackDown shows a 6.7% increase in viewers and a 12.7% rise in the 18-49 demographic.

WWE SmackDown’s recent episode presented a mixed picture regarding viewership and demographic ratings. The show witnessed a modest increase in overall viewership, attracting an average of 2.408 million viewers, a 1% rise from the previous week. This marks the second-highest audience total for SmackDown since mid-October.

However, the episode didn’t fare as well in the crucial 18-49 demographic, which experienced a significant drop. The rating in this demographic fell by 31% from the previous week, registering at 0.62. Despite this decline, SmackDown managed to top all network television for the night’s key demographic.

Comparing the data to the same week in 2023, there’s a noticeable improvement. SmackDown’s total viewership is up by 6.7%, with a 12.7% increase in the 18-49 demographic. This growth is consistent, with SmackDown showing year-over-year increases in the 18-49 demo for 16 of the last 17 weeks, excluding special episodes and weeks when the show aired on FS1.