Audience Growth Continues Despite Slight Decrease in Key Demographic
Summary
– WWE NXT’s recent episode on USA Network marks an audience increase of 5.6% from the previous week, hitting its highest viewership since March 5th.
– Despite the rise in total viewers to 601,000, the 18-49 demographic rating slightly decreased by 5.6%, achieving a 0.17 rating.
– Year-over-year comparison shows NXT’s audience slightly down by 4.3%, but a notable 6.3% increase in the 18-49 demographic.
WWE’s NXT on USA Network experienced a notable uptick in its latest episode, drawing an average of 601,000 viewers, marking a 5.6% increase from the week prior. This surge places the episode as the most-watched since March 5th, signaling a positive trend for the program amidst the competitive Tuesday night television landscape.
However, the episode saw a minor setback in the crucial 18-49 demographic, registering a 0.17 rating, a 5.6% decrease from the previous week. Despite this, it is the second-highest rating in this demographic since February 20th, underscoring the show’s continued appeal to younger audiences.
When comparing year-over-year metrics, NXT’s overall audience shows a slight decrease of 4.3% from the same week in 2023. Conversely, the program has achieved a commendable 6.3% increase in the 18-49 demographic rating, indicating a consistent growth in attracting key viewers over the past year. This trend is further evidenced by NXT’s performance over the last 51 weeks, with a year-over-year increase in the key demo during 50 of those weeks.
For March, NXT averaged 621,500 viewers and a 0.175 rating in the 18-49 demographic, demonstrating an improvement from March 2023’s averages of 598,000 viewers and a 0.15 demographic rating. These figures illustrate NXT’s resilience and growing popularity among wrestling fans as it continues to evolve and capture the attention of a broad audience base.
